Founder and CEO of CTERA
In the somewhat saturated market for cloud storage solutions, it can be difficult for a company to differentiate its products from the competition.
CTERA Cloud Attached Storage family combines hybrid cloud and local storage, data protection, and collaboration in a single, centrally managed appliance based solution.
In an email interview with the WHIR, CTERA co founder and CEO Liran Eshel discussed the company Cloud Attached Storage and its new partnership expansion initiative.
WHIR: How does the new hybrid cloud solution differ from comparable solutions out on the market?
Liran Eshel: CTERA is the first company to offer a comprehensive hybrid cloud services platform for data protection and storage created specifically for the emerging multi tier network of VADs, ISPs, MSPs and VARs that are shaping the cloud eco system.
WHIR: How does CTERA Cloud Attached Storage benefit channel partners, resellers, and end users?
LE: The CTERA Cloud Attached Storage solution combines fast local network storage devices with the CTERA Portal, which is offered in both data center and SaaS editions, empowering MSPs to work with multiple channel partners and resellers, while giving resellers complete flexibility in choosing a cloud infrastructure provider for their managed offerings.
WHIR: Who is the new hybrid cloud solution intended for?
LE: Designed for MSPs and value added resellers VARs, CTERA Cloud Attached Storage family combines hybrid cloud and local storage, data protection, and collaboration in a simple, centrally managed appliance based solution. CTERA storage solutions are intended for SMBs and enterprise branch offices and are very cost effective and simple to deploy. With its extended capabilities, CTERA Cloud Attached Storage solution now protects PCs, roaming laptops and servers with backup at both the disk and file level, stored both locally and in the cloud.
WHIR: What is the pricing structure for the hybrid cloud solution?
LE: End user pricing depends on the channel partner and service plan, which is often a bundle of the appliance and the managed cloud services. You can find an example of US reseller pricing here.
WHIR: What was CTERA criteria in deciding on these particular companies as partners?
LE: CTERA has chosen to work with value added distributors that have an established network of resellers and service providers, selling storage, networking or security solutions in our target markets, and who are keen to grow their business into managed cloud services. Our partners all have a demonstrated track record in having the vision to lead new trends in the industry, the ability to execute that vision, and stellar customer service.