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Privacy Policy

SMILE DC SC, with trade name SMILE DENTAL CARE, hereinafter “SMILE”, with address at Plaza Pesqueira 40-C, Col. Fundo Legal, CP 84030 in Nogales, Son., with telephone number +52 631 312 8746 and email info@smiledentalnogales.com, is responsible for collecting your data, the use you give to them and their protection.

We have tried to write this privacy notice in clear and understandable language for you, so we ask that in case of any doubt you have regarding it, you contact us at the telephone number or address that we have provided in the previous paragraph to achieve the objective of being clear, and understandable in its entirety.


SMILE collects the following personal data necessary for the provision of our services: full name, age, sex, marital status, address, home phone, cell phone, email, photos, videos, and fingerprint. We will also collect some sensitive data such as the reason for consultation, personal medical and dental information, family diseases, personal illnesses, hospital and oral history, current health status, clinical summary, medical history, radiographic studies, oral models, treatments, experiences you have had in other dental care, expectations of the services to be received by SMILE, dental insurance company data, treatment, dental health projection, and relevant medical and dental information. When the data is provided directly by you in SMILE we presume that they are accurate, complete, relevant, and correct and will be kept updated.

Purpose of the processing of personal data

The collection, use, disclosure, or storage of your data will be for the following purposes: identification and contact with the patient; creation and updating of the clinical record; preparation, diagnosis, and monitoring of dental treatments; request and storage of studies, clinical analysis of your oral health; billing for services provided; management and collection of medical and dental insurance; manage, schedule and confirm appointments; billing for services provided; management and collection of medical and dental insurance; manage, schedule and confirm appointments; keep you informed of products, services, promotions, advertising of our services or topics that may be of interest to you; satisfaction surveys focused on improving the patient experience and; Internal statistical studies.

Limitation of Use, Disclosure, and Transfer of Personal Data

Smile undertakes to maintain the confidentiality of your data and to use them only for the purposes described in this privacy notice. We do not share your data with third parties, except in cases where it is necessary for the provision of our services such as: with laboratories, required health studies, subcontracted health personnel to attend you, professional advisors, clinics, hospitals, other providers of dental services, medical insurers, for collection of medical insurance, as well as for the treatment and storage of your data on national or international servers. In all these cases, it’ll be ensured that the third parties with whom your data is shared comply with the appropriate security and privacy measures to protect your data.

Your data will at no time be sold to any company that seeks advertising or profit purposes.

ARCO Rights (Access, Rectification, Cancellation, and Opposition):

For the proper handling of your data, we will take reasonable steps to ensure that they are accurate and up-to-date. You or your legal representative have the right to access your data that we have, as well as to rectify them if they are inaccurate or incomplete, cancel them when you consider that they are not required for any of the purposes indicated in this privacy notice or oppose the treatment of these for specific purposes, as long as this is not contrary to what the competent authorities oblige us to keep.

For, our Patient Experience department will help you achieve this, for which you must send an email or submit a written request in our offices to the email addresses and address that we have indicated in the first paragraph of this document or through our website to initiate the assignment using your electronic signature through your username and password; The password will be required to be of a high-security level for the sensitive information that is treated. To request documentation related to your clinical record can only be done personally and in writing at our home.

The letter indicated in the previous paragraph must contain: Full name and address of the holder, clearly describe the ARCO right you wish to exercise, and accompany it with a valid official document with a photo and signature of the holder that allows you to prove your identity. If you wish to rectify your data, you must indicate the data you wish to modify and provide the documentation that supports your request.

Within a maximum period of 15 business days, SMILE will notify you of the response to your request by the same means you used to submit it. If we require more information from you to resolve your request we will contact you via email requesting the required information, in case within 10 business days we do not receive the requested information from you we will consider your request as not submitted; in case of receiving your information within the indicated period, SMILE will resolve your request within 10 working days from receiving the additional information requested.

Security and Confidentiality

To guarantee the security and reliability of your data in SMILE we maintain administrative security measures to safeguard and protect the confidentiality of your data. Regarding the security of digital data, the core infrastructure we employ has strict security and reliability requirements, such as access control with identity management, encryption of stored data using server encryption and client encryption, ability to audit access to data, protection against phishing, Data recovery, and fire systems. With the above, we achieve that in the treatment and handling of your data, they remain protected against possible damage, loss, alteration, destruction, or unauthorized use, access, or treatment.

Use of Cookies

SMILE may use cookies focused on personalizing the service offered while browsing its websites. The user can configure his browser to notify him of the reception and acceptance of cookies.

Modifications to the Privacy Notice

SMILE reserves the right to make modifications or updates to this privacy notice at any time, which will be communicated and published on our website https://smiledentalnogales.com

Acceptance of Terms

The use of Smile’s services at your home, on your website, social networks, or any of its sites constitutes an agreement to accept this privacy notice, which means that you acknowledge that you have read and understood the terms and conditions thereof, as well as that you grant SMILE express consent for the processing of your data per the purposes described herein. If you do not agree with this privacy notice, the user should not provide any personal information or use the services of SMILE.

Date of last update: May 02, 2023